What may be measured
When a visitor accepts analytics, Google Analytics 4 may receive page views, acquisition context, and named events such as opening a protocol, downloading the field guide, starting the Zero Check, or completing it. Microsoft Clarity may provide masked session replays, interaction heatmaps, and friction signals. Google Tag Manager is the deployment control plane for those tags.
What is deliberately excluded
- Zero Check answer values, pillar scores, and the resulting weakest multiplier.
- Names, email addresses, or an account identity—the assessment has none.
- The private QNTx property portfolio, client identities, infrastructure, or domain-level business data.
- Advertising storage, advertising user data, and advertising personalization.
The assessment form and result are explicitly marked for Clarity masking. Microsoft states that masked content is not uploaded to Clarity. The site also sends only a completion event to analytics, never the response payload.
Your choice
Analytics is declined by default and the measurement container does not load until you accept. Your choice is stored locally in your browser so the site can remember it. You can reopen the consent panel from “Privacy choices” in the footer whenever measurement is configured on the site.
Search and experiment evidence
Google Search Console, Bing Webmaster Tools, and Awesome.Digital may be used by the operator to measure indexed pages, search discovery, technical readiness, and observed citations. Those systems are property-scoped and are not public portfolio dashboards.
Operator and questions
Authority Laboratory is operated by QNTx Labs, LLC. Questions or deletion requests can be sent tojeff@hopp.so. This notice will be revised when the measurement stack or data categories materially change.
Effective: August 11, 2026. This page describes the implemented measurement design; it is not legal advice.