What may be measured
For a visitor with no saved choice and a known U.S. location, Google Analytics 4 may receive page views, acquisition context, and named events such as opening a protocol, downloading the field guide, starting the Zero Check, or completing it. Outside the U.S., or when the first-party region check cannot determine a country, Google Analytics waits for acceptance. Microsoft Clarity may provide masked session replays, interaction heatmaps, and friction signals only after explicit acceptance. Google Tag Manager is the deployment control plane for those tags.
What is deliberately excluded
- Zero Check answer values, pillar scores, and the resulting weakest multiplier.
- Names, email addresses, or an account identity—the assessment has none.
- The private QNTx property portfolio, client identities, infrastructure, or domain-level business data.
- Advertising storage, advertising user data, and advertising personalization.
The assessment form and result are explicitly marked for Clarity masking. Microsoft states that masked content is not uploaded to Clarity. The site also sends only a completion event to analytics, never the response payload.
Optional separate inquiry
The inquiry page embeds a GoHighLevel form operated by QNTx Labs. It collects only the fields shown in that form so QNTx Labs can review and respond to a separate inquiry and notify its owner. The form is not part of the Zero Check and receives no assessment data or page-query values.
GoHighLevel processes the form submission for this purpose. Its own terms and privacy practices apply to that processing. Send a deletion request or a question about an inquiry to jeff@hopp.so.
Your choice
The first-party region check returns only a country code and is not cached. Cloudflare Web Analytics may load as an aggregate performance baseline outside the analytics choice. A saved denial or a browser Global Privacy Control or Do Not Track signal keeps Cloudflare, Google, and Microsoft measurement off. Advertising storage, ad user data, and ad personalization remain denied. Your choice is stored locally in your browser so the site can remember it. You can reopen the consent panel from “Privacy choices” in the footer; revoking reloads the page.
Search and experiment evidence
Google Search Console, Bing Webmaster Tools, and Awesome.Digital may be used by the operator to measure indexed pages, search discovery, technical readiness, and observed citations. Those systems are property-scoped and are not public portfolio dashboards.
Operator and questions
Authority Laboratory is operated by QNTx Labs, LLC. Questions or deletion requests can be sent tojeff@hopp.so. This notice will be revised when the measurement stack or data categories materially change.
Effective: September 9, 2026. This page describes the implemented measurement design; it is not legal advice.